Before arrivalPMS + POS
Because he ordered the same Rioja twice on his last stay (POS) and arrives tonight (PMS).
Robert, the Rioja you liked is back in. A bottle can be waiting in the room when you arrive, just say the word. Maria
Bottle in the room before arrival. $68 on the folio, zero staff time.
Before arrivalPMS + CRM
Because three of his four arrivals were after 10pm (PMS) and his address is a four-hour drive away (CRM).
James, the kitchen closes at 9, but there will be a plate in your room if you text me a yes. Safe drive over the pass. Maria
Late plate accepted, $34. His review mentioned it by name.
Before arrivalPMS + CRM
Because eleven weekday stays this year, always a Tuesday, always on a booking-site rate (PMS), and he reads email on his phone (CRM).
Mr. Chen, your Tuesday room is held through December at your usual rate. Reply once and it is locked, no booking site needed. The Marlowe
14 nights booked direct from one reply. The commission on every one of them stayed in the building.
During the stayPMS + CRM
Because they have stayed the same weekend two years running (PMS) and the front desk noted an anniversary last year (CRM).
Ana, happy anniversary to you both. The terrace table is held at 7 if you would like it, and Sunday's late checkout is already done. Maria
Dinner for two on the terrace. A 10 on the in-stay pulse and a third year on the books.
During the stayPMS + POS
Because breakfast posted to the folio twice this morning (POS and PMS) and she checks out tomorrow.
Daniela, I spotted a double breakfast charge on your folio and have taken it off. Nothing for you to do. Maria
Fixed before she saw it. No dispute at checkout, no chargeback, a five-star review.
During the stayPMS + POS
Because her birthday falls on night two (PMS profile) and she ordered the chocolate tart on her last stay (POS).
Lucia, the tart is on us tonight. Happy birthday from all of us at the Linden. Maria
Bar tab $86 that evening. Her review was about the tart.
During the stayPMS + POS
Because a dog bed was requested on both stays (PMS) and the dog menu was ordered on both (POS).
Claire, Biscuit's bed is already in the room and the dog menu is on the table. The off-leash trail map is at the desk. Maria
Pet fee prepaid, $45. She posted the room, with Biscuit, to 4,000 followers.
Between staysPMS + CRM
Because two August stays with children, both booked on an OTA (PMS), and consent captured at check-in (CRM).
Tom, the pool opens on the 24th and the bunk room is yours for the same week as last year if you want it. Book direct here and the kids' breakfast is on us. Maria
Five nights, direct. $640 of commission that did not go to the booking site.
First stayPMS + CRM
Because she is booked inside a wedding block (PMS) and the hotel had no email for her until check-in (CRM).
Hannah, welcome. The shuttle to the barn leaves from the front door at 3:30 and 4:00, and there is a late breakfast on Sunday for the wedding party. Reply if you need a car. Maria
A guest the hotel had never met is now its own. Nine of the 22 wedding guests gave consent; three have booked back since.
Sample guests and sample hotels. Every note is written from the hotel's Voice Card and from facts with a source. Anything that mentions money or an offer waits for a person until the hotel says otherwise.